Being a parent isn’t easy. Aditi and Chirag, our founders will tell you that they know this firsthand as they are parents themselves to two young children. As a parent, you always want what’s best for your child in every way. And the weight of knowing that every choice you make for your child in those early formative years has a huge impact on the rest of his, her, or their life is immense.
One of those choices is of course, nutrition. Trying to ensure that your small person is getting all the right nutrients in the right balance can be a real doozy, as Aditi and Chirag found out when they had their little ones. Yes, the supermarket shelves and specialty stores offer a wide and varied range of healthy drinks, snacks and breakfast foods for every age group. There is just one catch: sugar. And the realization of just how much sugar is added to what is touted as the most ‘healthy’ children’s food astounded and appalled them. But what was the alternative?
In true entrepreneur form, Aditi and Chirag decided that if they couldn’t find it, they would make it. And thus began the exhaustive process of creating a superfood that is nutritious as it is delicious, easy to consume, and suitable for kids in their most important formative years. Although they had been through the process of creating a new product from scratch, this one was just a little bit more special. This was for their kids, their kids in their extended family, for kids of families they didn’t know.
First came the process of creating the formulation right: Testing took five rounds with ten children per batch. We are so grateful to the 50 kids and their patient mums who took the time out to take part in our survey and help us get our formulation just right. Then there were 8 rounds of packaging design. Finally, after months of testing and recalibrating, we were ready to launch Go Go Fuel for kids.
So what’s special about Go Go Fuel for kids? It’s completely plant-based, and made from a blend of 7 veggies and fruits. It’s also fortified with 18 essential vitamins and minerals so that you little ones can stay on the go. It offers up to 10 grams of the highest quality protein per serving, as well as dietary fibers and probiotics. Most importantly, it contains no refined sugar. Instead, we use coconut sugar which has a low glycemic index and is rich in iron, zinc, and antioxidants. It is also completely lactose-free as well as free from all common allergens. 100% clean, 100% safe and backed by science. It’s the power drink your kids need to fuel their day, every day.
An all-in-one plant-based multi-nutritional drink that provides complete nutrition and tastes great, Go Go Fuel is available in two delicious flavors: chocolate and vanilla, and in two variants for kids between 4 to 7 years, and 8 to 10 years. Grab it, stir it, drink it, and power your kid’s day, naturally. Don’t forget to check out our vegan protein and biotin too!